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Agora Financial – Corporate Service Video

The Purpose.

Agora Microfinance is a leading provider of microfinance services, offering investing and lending opportunities to individuals and small businesses alike. Agora recognized the need for a video that would help customers easily understand the complexities of these financial products, so they partnered with Blue Whale Marketing & Graphics to create an animated infographic video.

The video needs to be designed to present the key information in an easily digestible format so that viewers can quickly comprehend Agora’s services without having to go through long, dense text explanations.

Every infographic element was carefully crafted to clearly illustrate and explain different aspects of microfinance investing and lending. The video was designed to be eye-catching and engaging so that viewers can easily recognize it on Agora’s website.

The Outcome.

To begin, we started by researching the company’s target audience and their needs. We then used this research to develop an outline of topics in our video. Afterwards, we crafted a script highlighting the most important points and incorporated strong messaging resonating with the viewers.

Once the script was finalised, it was time to bring it to life. We began by selecting upbeat background music that added energy to the video while still remaining professional. We also chose vibrant colours and fonts that evoked our viewers’ feelings of trust and confidence.

The most crucial element for success was creating animated infographics that could present complicated or confusing information in a much more accessible way. With this goal in mind, our team worked diligently to develop high-quality motion graphics that illustrated each point clearly and concisely without overwhelming viewers with too much data at once. Together, these visuals helped make the message of our video memorable and engaging for our audience.

For added impact, we included a professional voice-over for every frame of animation or live-action footage used throughout the video. The talent had experience voicing commercials, so they knew how to use their tone of voice to capture people’s attention while succinctly delivering key points from our script accurately.



Half a day shooting, 1 day editing, 1 set of amends,

Pre-production paperwork, Client meeting, Support during handover

Up to 1 minute in length

Perfect for testimonials, short corporate overviews, product videos


2D animation

Up to 1 minute in length

2 Days production

Perfect for animated explainers that can incorporate stock footages

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