The Repair My Crack video was created using Stock-based videos and a clear focus on the service provided. The design of the video would be simple but still, have fun and engaging elements to capture viewers’ attention.
To ensure that viewers are entertained throughout the video, we decided against using too much text-based information. Instead, we have opted for more visual-based content that is easily understood.
The video follows a story-like structure and starts by introducing the problem customers typically face when dealing with device repairs – that most repair services take days or weeks to return your device in working condition or don’t even offer express services. Following this introduction, viewers will see how Repair My Crack can help them with this problem by providing fast 24-hour turnaround times.
Creating the perfect video is always challenging, and this project was no different. We wanted to ensure that our clients had a great video that fit their needs and direction, so we put a lot of thought into it.
We began with pre-production: researching images, videos and graphics that fit the theme of the video. This gave us an idea of what visuals would best convey the message our client wanted. We then took this information and began editing our pieces with simple lines of text and words laid over relevant images and clips.
The key here was keeping the pace of the video energetic and fun, which required us to shorten or omit certain sections to keep it engaging for viewers. We also wanted it to look aesthetically pleasing and worked on various colour corrections, transitions, and visual effects so that it could still impact its audience despite being shorter than traditional videos.
To make sure that the message hit home with viewers, we used text throughout the entire production process for them to easily understand what service was being provided. Throughout all this, we maintained close contact with our clients to ensure that everything matched their expectations and gave them input along the way as needed.
Half a day shooting, 1 day editing, 1 set of amends,
Pre-production paperwork, Client meeting, Support during handover
Up to 1 minute in length
Perfect for testimonials, short corporate overviews, product videos
2D animation
Up to 1 minute in length
2 Days production
Perfect for animated explainers that can incorporate stock footages